Details for training „Merchandising”
 
 
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Merchandising

Training Program

Certified business trainer. Specialization – FMCG sales. Training experience - 13 years.

 Aims:
To get knowledge and skills on stimulating selling process in trade hall.

Objectives:
• To create ideas of customer psychology;
• To develop the ability to place products on shelves taking into account marketing strategies.

Course content

• What is merchandising, its purposes and objectives
• Manufacturer/supplier merchandising and shop (или store’s) merchandising
• Rules and restrictions of merchandising
• Customers’ behavioral peculiarities
• Factors influencing customers’ decision to choose trade marks in sales location
• Rules of goods placement in stores
• Ways of goods arrangement on the shelves
• Effective product promotion in sales locations. Sales promotion tools



Training Audience
Supervisors, sales managers and specialists, merchandisers

Trainers

Language of delivery
Russian

Training Place
Check Point Talent Solutions Almaty

Training Duration
1 days, 8 hours

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