Details for training „Merchandising”
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Training Program

Certified business trainer. Specialization – FMCG sales. Training experience - 13 years.

To get knowledge and skills on stimulating selling process in trade hall.

• To create ideas of customer psychology;
• To develop the ability to place products on shelves taking into account marketing strategies.

Course content

• What is merchandising, its purposes and objectives
• Manufacturer/supplier merchandising and shop (или store’s) merchandising
• Rules and restrictions of merchandising
• Customers’ behavioral peculiarities
• Factors influencing customers’ decision to choose trade marks in sales location
• Rules of goods placement in stores
• Ways of goods arrangement on the shelves
• Effective product promotion in sales locations. Sales promotion tools

Training Audience
Supervisors, sales managers and specialists, merchandisers


Language of delivery

Training Place
Check Point Talent Solutions Almaty

Training Duration
1 days, 8 hours

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