Details for training „Applied Marketing analysis”
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Applied Marketing analysis

Training Program

Practical certified business coach. Specialization - marketing, management. Experience - Director of Marketing, coach, management consultant. Personal experience with specialization - 6 years.


Training purpose: Constructive instruction on creation of market research, without services of intermediaries (research companies).


Training results:

At the end of training the participants will be able to acquire the following skills:

• determining the need for market research;

• setting goals and objectives and determining the kind of market research;

• cost estimating , evaluation of savings opportunities during research process;

• preparation of competent technical statement of work for market research;

• project management in the realization of research process;

• drafting criteria for choosing a research company;

• evaluation phases of the research realization and partial involvement research company to the project;

• evaluation quality of performed work received from the research organization;

conducting focus groups independently;

• determining of goals and objectives, determining level of assessment of the focus group quality.

Training Audience

Heads of departments, regional directors, marketing managers


Language of delivery

Training Place
Check Point Talent Solutions Almaty

Training Duration
2 days, 16 hours

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