Practical certified business coach. Specialization - marketing, management. Experience - Director of Marketing, coach, management consultant. Personal experience with specialization - 6 years.

Training purpose: Constructive instruction on creation of market research, without services of intermediaries (research companies).

Training results:

At the end of training the participants will be able to acquire the following skills:

• determining the need for market research;

• setting goals and objectives and determining the kind of market research;

• cost estimating , evaluation of savings opportunities during research process;

• preparation of competent technical statement of work for market research;

• project management in the realization of research process;

• drafting criteria for choosing a research company;

• evaluation phases of the research realization and partial involvement research company to the project;

• evaluation quality of performed work received from the research organization;

• conducting focus groups independently;

• determining of goals and objectives, determining level of assessment of the focus group quality.