Certified business trainer. Specialization – FMCG sales. Training experience - 13 years.

 Aims:
To get knowledge and skills on stimulating selling process in trade hall.

Objectives:
• To create ideas of customer psychology;
• To develop the ability to place products on shelves taking into account marketing strategies.

Course content

• What is merchandising, its purposes and objectives
• Manufacturer/supplier merchandising and shop (или store’s) merchandising
• Rules and restrictions of merchandising
• Customers’ behavioral peculiarities
• Factors influencing customers’ decision to choose trade marks in sales location
• Rules of goods placement in stores
• Ways of goods arrangement on the shelves
• Effective product promotion in sales locations. Sales promotion tools